No bullshit, just great beer.

 
 
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Mates From Marrickville.

Philter’s founders met when Stef moved in across the road from Mick. Philter was born during a conversation over one of the countless beers they’ve shared.

The boys each bring a particular skillset to the brew. Mick is a specialist in the skate and surf rag trade, most recently as GM of O’Neil Australia. Stef is a beer lover and brand-expert, having worked for the past decade in beer, cider and spirits sales and marketing including stints at Lion and Beam Suntory.

All they needed was … beer. Enter Sam. She was one of Australia’s first female brewers and has one of the most impressive resumes in the business. With over 20 years experience as a brewer with the likes of Little Creatures and Young Henry’s, Sam is also a renowned beer judge. She shared the Philter vision: one of great tasting, accessible, sessionable craft beer.

 

The team got cracking and the result is three awesome new beers.

 
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"We know we've got a ripper, now let's get it to the people."

Now that the dream team had assembled, most of the pieces to the puzzle were in place. Mick to handle general business planning, Stef for marketing, and Sam for brewing. Now they needed to get the beer and the brand out into the world. Benny Magree had been a long-time friend of Mick’s with years of experience managing pubs in Sydney. He had tons of friends who still owned and managed venues all across the country and his list of contacts was pure gold in the eyes of the crew to lead the sales charge. Melissa Reyna had made her mark in the marketing and branding world mostly overseas in the US. She grew up in California and combined her vast experience in branding with her love of craft beer to help make the guys' dreams of the Philter brand into a reality.

Now the group was complete.

After their launch party in April of 2017, the guys started making their mark in the industry. Quickly exploding into Sydney pubs and restaurants, bottle shops were quickly jumping on board to carry their stock. The fire really ignited in July 2017, after only four months on the market, when they took home the first of many awards to come: Champion Pale Ale for their launch XPA from the 2017 Craft Beer Awards in Adelaide. Surpassing some of the biggest brews in the industry, Philter quickly became a contender in the Australian beer game.

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